ROCHESTER, NY (August 3, 2023) –
Monro, Inc. is marking its 66th year in business and announces two
major initiatives. The first celebrates the time-honored work of the
automotive service technician, and the second uses mobile technology to create
an integrated approach to customer service. The late summer and early fall
will be an exciting time for Monro as the two programs roll out.
US Auto Tech National Championships
Monro has been named an Official Sponsor of the third annual U.S. Auto Tech
National Championship (USATNC), hosted by Intersport and the Elite Trades
Championship Series. Monro joins fellow sponsors Yokohama and AutoZone for the
2023 competition season.
Automotive service technicians from across the United States, both
professionals and students, compete in a series of qualifying rounds
culminating at the USATNC finals in Tampa, Florida, in October. One round
features a quiz with questions from the National Institute for Automotive
Service Excellence (ASE), the top certification organization in the country
for automotive technicians.
“Technicians are the heartbeat of the auto industry,” said
Monro’s president and CEO Mike Broderick. “They are true
professionals, and we are proud to support both the National Championship as
well as our own Monro Top Tech competition to showcase their expertise and
dedication to the trade.”
The Monro Top Tech competition will be held in parallel with the USATNC and
only for its own technicians. The Monro Top Tech competition will mirror the
USATNC initial round with a digital quiz and then hold an in-person second
round where a tech from each of Monro’s geographic zones will compete to
be named Top Tech. The winner will join the USATNC champion in Tampa for a
television broadcast on CBS Sports Network.
Monro Pilots New ConfiDrive Performance Review
More than 90 stores across the company are now piloting Monro’s new,
exclusive ConfiDrive Performance Review program. The company expects to roll
it out to all 1,300 stores in the fall.
The ConfiDrive Performance Review is a digital approach to customer service
that begins the moment a guest enters the store for their appointment. Using
tablet technologies, the store manager provides a valet check-in experience
with VIN scan to identify and assess the vehicle, followed by a comprehensive
courtesy inspection. The manager advises the guest about the vehicle’s
condition and any suggested services, and the store team can quickly move
forward with approved work. The full ConfiDrive Performance Report is then
sent to the guest via email or printed on request.
“The ConfiDrive Performance Review program is a gamechanger in our
industry,” notes Broderick. “The transparent process raises the
bar on customer service and loyalty communication, and it’s an important
step toward a fully digital automotive service center. ConfiDrive emphasizes
our commitment to quality, integrity, and safety.”
About Monro, Inc.
Monro, Inc., is one of the United States’ leading automotive service and
tire providers, delivering best-in-class automotive care to communities across
the country. As a publicly traded company on NASDAQ, it has a growing market
share and a focus on sustainable growth with approximately $1.3 billion in
sales in fiscal 2023. Monro continues to expand its national presence through
strategic acquisitions and by opening newly constructed stores. Across more
than 1,300 stores and 9,000 service bays nationwide, Monro offers customers
the professionalism and high-quality service they expect from a national
retailer, with the convenience and trust of a neighborhood garage.
Monro’s highly trained teammates and certified technicians bring
together hands-on experience and state-of-the-art technology to diagnose and
address customers’ automotive needs to get them safely back on the road.
For more information, visit
https://corporate.monro.com/overview/default.aspx.
Source: Monro, Inc.
MNRO-Corp