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Monro Announces Partnership with “Transformers: Rise of the Beasts”

Transformers-themed service packages and poster giveaways start on May 22.

ROCHESTER, NY (May 22, 2023) - Monro, one of the largest independent auto service and tire dealers in the United States, announces its partnership with Paramount Pictures’ and Hasbro’s upcoming film, Transformers: Rise of the Beasts. The movie, part of the popular Transformers franchise, will be released only in theatres on June 9, 2023.

Monro’s family of retail brands with more than 1,300 stores in communities across the country will participate in the promotion. The brands include Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.

“At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe,” said Ben Montano, Monro’s senior director of marketing and merchandising. “We are thrilled to partner with this blockbuster film and look forward to welcoming fans to the Transformers experience in our 1,300 stores.”

The Transformers: Rise of the Beasts partnership represents one of the most exciting and anticipated collaborations in Monro’s six-decade history. From May 22 through June 24, guests visiting Monro’s participating stores will have the opportunity to scan on Snapchat to transform their car, collect an official Transformers: Rise of the Beasts movie poster, and take pictures next to movie character displays.

Inspired by the celebrated characters in the film, Monro also plans to offer movie-themed service packages such as “Power is Primal Oil Change” and “Roll Out Wheels Deal,” powered by Yokohama.

To learn about Monro’s partnership efforts with Transformers: Rise of the Beast, visit For more information about the movie, Transformers: Rise of the Beasts, visit

About Monro, Inc. 

Monro, Inc. (NASDAQ: MNRO) is one of the United States’ leading automotive service and tire providers, delivering best-in-class auto care to communities across the country. With a growing market share and a focus on sustainable growth, the company generated approximately $1.3 billion in sales in fiscal 2023. It continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit

About Transformers: Rise of the Beast

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new breed of Transformer – the Maximals – to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.

About Paramount Pictures Corporation

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. For more information about Paramount, please visit and follow @ParamountCo on social platforms.

About Hasbro

Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit


Ben Montano, Senior Director – Marketing & Merchandising

Colleen Carter, Director - Internal Communications      

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